Marketing


We market our product Steel bars under the brand "RATHI", which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. However, the "RATHI" Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.

We manufacture TMT bars using the "THERMEX" technology, which is patent of the German collaborator M/s Hennigsdorfer Stahln Engineering GmbH, and the Company is licensed to use the same. We are one of exclusive licencees to use the "Thermex" technology to manufacture TMT bars in Northern India..

The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India. The main features of our marketing strategy are as following : Effective Brand Extension :The "RATHI" name is a well established and reputed brand in the Northern India.

Retail Marketing :Our retail network includes nearly 800 outlets spread all over Northern India.

Direct Sales :We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients.

 

SOME OF OUR PRESTIGIOUS CLIENTS, GROWING EACH DAY

NBCC
U. P. Jal Nigam
Ahluwalia Contracts
NTPC
Rajasthan Urban Infrastructure Dev. Corpn.
Jyoti Sarup mittal
NDMC
IROW
Ambience Projects
NHPC
Airports Authority of India Ltd
Jaipuria Infrastructure Developers
MES
Panipat Refinery
Gammon India Ltd.
LIC of India
DLF Group
Gannon Dunkerlye & Co. Ltd.
CPWD
OMAXE
PARSAVNATH
IMCC
Ansals
IFFCO
EIL
American Embassy
NTPC
EPIL
Larsen & Turbo Ltd.
Ranbaxy
Delhi Metro Rail Corporation
Hindustan Times
Alfa Buildtech
U. P. Rajkiya Nirman Nigam Ltd.
Punjab Police Housing Board
Assotech Realty Ltd.
U. P. Avas Evam Vikas Parishad
PBA Infrastructure Ltd.
SAHARA INDIA
Army Welfare Housing Organization
MGF Developers Pvt. Ltd.
Pragya Projects Pvt.Ltd.
MAP
UNITECH

 



Sell Us


We at Rathi Bars strive to buy the best quality raw material possible. Currently we buy



 

M.S INGOT 

 

M.S BILLET

 

PIG IRON 

 

SPONGE 

 

SCRAP   







Franchise


We at Rathi Bars are launching a franchise based business concept, presenting an opportunity to exclusive manufacturers all across India to associate with us and further enhance the brand.

For our business partners to grow and thrive in the steel manufacturing business, it is required that sales volume and profitability is boosted. This is only possible by offering superior quality TMT bars that will in turn help them prosper. This simple idea of mutual success is the driving force behind Rathi Bars TMTís business philosophy.

It is based on a franchise model- granting the independent individuals the right to manufacture and distribute TMT bars, using our techniques and trademarks, for a low royalty fee. Moreover, we would provide various other things such as marketing and technical training by our talented support staff to develop our business partners into expert and profit-driven franchise owners.