Marketing

We market our product Steel bars under the brand "RATHI", which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. However, the "RATHI" Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.

We manufacture TMT bars using the "THERMEX" technology, which is patent of the German collaborator M/s Hennigsdorfer Stahln Engineering GmbH, and the Company is licensed to use the same. We are one of exclusive licencees to use the "Thermex" technology to manufacture TMT bars in Northern India.

The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India. The main features of our marketing strategy are as following : Effective Brand Extension :The "RATHI" name is a well established and reputed brand in the Northern India.

Retail Marketing :Our retail network includes nearly 800 outlets spread all over Northern India.
Direct Sales :We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients.

SOME OF OUR PRESTIGIOUS CLIENTS, GROWING EACH DAY

NBCC NDMC NTPC
NHPC MES LIC of India
CPWD IMCC EIL
EPIL Delhi Metro Rail Corporation U. P. Rajkiya Nirman Nigam Ltd.
U. P. Avas Evam Vikas Parishad Army Welfare Housing Organization MAP
U. P. Jal Nigam Rajasthan Urban Infrastructure Dev. Corpn. IROW
Airports Authority of India Ltd Panipat Refinery DLF Group
OMAXE Ansals American Embassy
Larsen & Turbo Ltd. Hindustan Times Punjab Police Housing Board
PBA Infrastructure Ltd. MGF Developers Pvt. Ltd. UNITECH
Ahluwalia Contracts Jyoti Sarup mittal Ambience Projects
Jaipuria Infrastructure Developers Gammon India Ltd. Gannon Dunkerlye & Co. Ltd.
PARSAVNATH IFFCO NTPC.
Ranbaxy Alfa Buildtech Assotech Realty Ltd.
SAHARA INDIA Pragya Projects Pvt.Ltd.



Sell us

We at Rathi Bars strive to buy the best quality raw material possible. Currently we buy


M.S IGNOT M.S BILLETPIG IRONSPONGE SCRAP

Franchise

We at Rathi Bars have launched a franchise based business concept, presenting an opportunity to exclusive manufacturers all across India to associate with us and further enhance the brand.
For our business partners to grow and thrive in the steel manufacturing business, it is required that sales volume and profitability is boosted. This is only possible by offering superior quality TMT bars that will in turn help them prosper. This simple idea of mutual success is the driving force behind Rathi Bars TMT’s business philosophy.

It is based on a franchise model- granting the independent individuals the right to manufacture and distribute TMT bars, using our techniques and trademarks, for a low royalty fee. Moreover, we would provide various other things such as marketing and technical training by our talented support staff to develop our business partners into expert and profit-driven franchise owners.