Marketing

We market our product Steel bars under the brand "RATHI", which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. However, the "RATHI" Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.
We manufacture TMT bars using the "THERMEX" technology, which is patent of the German collaborator M/s Hennigsdorfer Stahln Engineering GmbH, and the Company is licensed to use the same. We are one of exclusive licencees to use the "Thermex" technology to manufacture TMT bars in Northern India..
The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India. The main features of our marketing strategy are as following :
Effective Brand Extension :The "RATHI" name is a well established and reputed brand in the Northern India.
Retail Marketing :Our retail network includes nearly 800 outlets spread all over Northern India.
Direct Sales :We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients. SOME OF OUR PRESTIGIOUS CLIENTS, GROWING EACH DAY
NBCC U. P. Jal Nigam Ahluwalia Contracts
NTPC Rajasthan Urban Infrastructure Dev. Corpn. Jyoti Sarup mittal
NDMC IROW Ambience Projects
NHPC Airports Authority of India Ltd Jaipuria Infrastructure Developers
MES Panipat Refinery Gammon India Ltd.
LIC of India DLF Group Gannon Dunkerlye & Co. Ltd.
CPWD OMAXE PARSAVNATH
IMCC Ansals IFFCO
EIL American Embassy NTPC
EPIL Larsen & Turbo Ltd. Ranbaxy
Delhi Metro Rail Corporation Hindustan Times Alfa Buildtech
U. P. Rajkiya Nirman Nigam Ltd. Punjab Police Housing Board Assotech Realty Ltd.
U. P. Avas Evam Vikas Parishad PBA Infrastructure Ltd. SAHARA INDIA
Army Welfare Housing Organization MGF Developers Pvt. Ltd. Pragya Projects Pvt.Ltd.
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