We market our product Steel bars under the brand "RATHI", which is a popular brand and preferred choice of consumers in
Northern India for its quality and reliability. However, the "RATHI" Trademark belongs to the Rathi Foundation, a syndicate
of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in
We manufacture TMT bars using the "THERMEX" technology, which is patent of the German collaborator M/s Hennigsdorfer Stahln Engineering GmbH, and the Company is licensed to use the same. We are one of exclusive licencees to use the "Thermex" technology to manufacture TMT bars in Northern India..
The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India. The main features of our marketing strategy are as following :
Effective Brand Extension :The "RATHI" name is a well established and reputed brand in the Northern India.
Retail Marketing :Our retail network includes nearly 800 outlets spread all over Northern India.
Direct Sales :We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients. SOME OF OUR PRESTIGIOUS CLIENTS, GROWING EACH DAY
|NBCC||U. P. Jal Nigam||Ahluwalia Contracts|
|NTPC||Rajasthan Urban Infrastructure Dev. Corpn.||Jyoti Sarup mittal|
|NHPC||Airports Authority of India Ltd||Jaipuria Infrastructure Developers|
|MES||Panipat Refinery||Gammon India Ltd.|
|LIC of India||DLF Group||Gannon Dunkerlye & Co. Ltd.|
|EPIL||Larsen & Turbo Ltd.||Ranbaxy|
|Delhi Metro Rail Corporation||Hindustan Times||Alfa Buildtech|
|U. P. Rajkiya Nirman Nigam Ltd.||Punjab Police Housing Board||Assotech Realty Ltd.|
|U. P. Avas Evam Vikas Parishad||PBA Infrastructure Ltd.||SAHARA INDIA|
|Army Welfare Housing Organization||MGF Developers Pvt. Ltd.||Pragya Projects Pvt.Ltd.|