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RATHI offers you challenging opportunities both in India and abroad. Join us for your better and brightest opportunities
 
   
 
 
 
 
 
 
 
 
     
   
 

We market our product Steel bars under the brand “RATHI”, which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. However, the “RATHI” Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.

We manufacture TMT bars using the “THERMEX” technology, which is patent of the German collaborator M/s Hennigsdorfer Stahln Engineering GmbH, and the Company is licenced to use the same. We are one of exclusive licencees to use the “Thermex” technology to manufacture TMT bars in Northern India.

 
 
     
 

The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India.

 
     
     
  The main features of our marketing strategy are as following :  
     
  The “RATHI” name is a well established and reputed brand in the Northern India.  
     
 

Our retail network includes nearly 800 outlets spread all over Northern India.

 
     
  We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients.  
     
     
 

We have a vast profile of customers. Customers of the Company range from to reputed contractors to the retail users, from the private sector organizations to public sector undertakings and foreign embassies. The customers of the Company can be classified into three major groups i.e. Government customers, retail users and private sector customers.

 
     
 
NBCC
NTPC
NDMC
NHPC
MES
MAP
LIC of India
CPWD
IMCC
EIL
EPIL
Delhi Metro Rail Corporation
U. P. Rajkiya Nirman Nigam Ltd.
U. P. Avas Evam Vikas Parishad
Army Welfare Housing Organization
U. P. Jal Nigam
Rajasthan Urban Infrastructure Dev. Corpn.
IROW
Airports Authority of India Ltd
Panipat Refinery
UNITECH
DLF Group
OMAXE
Ansals
American Embassy
Larsen & Turbo Ltd.
Hindustan Times
Punjab Police Housing Board
PBA Infrastructure Ltd.
MGF Developers Pvt. Ltd.
Ahluwalia Contracts
Jyoti Sarup mittal
Ambience Projects

Jaipuria Infrastructure Developers

Gammon India Ltd.
Gannon Dunkerlye & Co. Ltd.
PARSAVNATH
IFFCO
NTPC
Ranbaxy
Alfa Buildtech
Assotech Realty Ltd.
SAHARA INDIA
Pragya Projects Pvt.Ltd.
   
 
     
BUSINESS STRATEGY    
     

Since inception of our Company, we have made efforts to place ourself in a competitive position in the industry by proactively responding to our customers needs. As a result of these initiatives, we started to manufacture CTD Reinforcement Bars under the brand “RATHI TOR” in collaboration with Tor Isteg Steel Corporation, Luxemburg through their Indian representative Tor Steel Research Foundation in India, ensuring substantial saving in steel consumption and giving the Indian Construction Industry a much needed impetus.

 
     

During the late nineties, the Indian construction industry expressed their inclination towards quenched rebars known as TMT rebars. Keeping pace with the change we installed the TMT manufacturing facilities under the patented “THERMEX” technology obtained from Hennigsdorfer Stahl Engineering GmbH, Germany through their Indian representative M/s H&K Rolling Mill Engineers Pvt. Ltd.

 
     
 
     

At Rathi Bars Ltd, we shall focus on manufacturing of quality construction steel. The “RATHI” name enjoys goodwill in the construction industry. The steel manufactured by us is known for quality and our future endeavors shall further consolidate the same. We are planning to broad-base our product mix by including value added steel items like Stainless Steel and Alloy Steel Wire Rods, RCS, Flats etc. We also intend to further add value to these products by converting them into bright bars, wires etc., to cater the growing demand of export market.
 
     

 We are also putting up a continueous casting M/C which will enable us to produce inhouse billets . This will enable us to produce better steel  qualitatively and also reduce wastage. This should increase the companies profit considerably.