The Company is mainly promoted by the K.K.Rathi Group which is a part of the larger Rathi family. Shri K.K.Rathi is the one of the six sons of Late Shri Gordhan Das Rathi who was the son of Late Shri Chog Mal Rathi family who founded the Rathi family. Rathi family refers to the Rathi family members and their companies as existed prior to the family understandings and inter se settlements from time to time. It is not a business group but a family whose members own separate businesses without any of the members having a say in the business controlled by the others.